Presence was brought on-board to transform the e-commerce website of men’s underwear brand D.HEDRAL.
The aim was to improve the online shopping experience and make it accessible on multiple interfaces with an emphasis on imagery and a clean, clutter-free and bold layout.
D.HEDRAL Style was introduced to create a luxury hub of imagery, product updates, promotions and daily editorial content to bring customers back to the site on a regular basis.
The e-commerce platform was simplified to bring it in-line with leading international fashion e-tailers whilst the D.HEDRAL Social Media channels were re-vamped to mirror the new-look website and increase customer conversation.

Homepage
- The new website was designed to operate simply across multiple interfaces including desktop, mobile & tablet.
- A unique ‘metro’ layout was introduced to create a clutter-free experience that is ideal for touch.
- The Homepage offers an immersive experience with product imagery at the forefront.
- The website introduces an ultra-modern e-commerce solution.

Product Browsing
- Specially designed pages offer exceptional product browsing creating a window to the collection.
- A showroom style presentation with quick and simple navigation encourages product exploration.
- Minimal interface ensures a focus on product.

E-Commerce
- A comprehensive e-commerce platform with easy-to-browse collections.
- Hover-over effects to zoom into product photographed in three angles.
- Quick navigation and a one-page Checkout ensures an effortless experience.

Magazine Editorial Content
- D.HEDRAL Style offers on-brand editorial news covering Design, Fitness, Leisure, Technology and Sport.
- Editorial content aimed to strengthen brand voice and customer engagement.
- Weekly content helps keep keywords competitive in Google ranking and improves S.E.O rating.
- The platform builds relationships for D.HEDRAL and extends brand reach.
- D.HEDRAL Style helps to push the website as a destination beyond e-commerce

Awareness & Social
- Special pages help educate customers about key technology in the product, widening knowledge of the unique selling point – the Anglefit.
- The site communication is relaxed and easy to understand for the international markets.
- A customised Facebook Page echos the new website design with a focus on product imagery and conversation.
- Facebook tab buttons direct customers from social pages to the main D.HEDRAL website.

Presence was brought on board to re-brand production company Brown Eyed Boy (part of the Shine Group) ahead of the launch of a major new ITV sitcom airing in the Spring of 2013.

The task included re-designing the brand logo for both print and digital media including the company website and all stationary.

Presence also created a TV End Card ident to be shown on all TV shows produced by the company. This animation is also used in the introduction to the Brown Eyed Boy website, designed by Presence.

Stationary

Colour & B&W Logos

Stationary: Embossed Plastic Document Wallet

TV End Card Ident

Presence produced and edited a promo video to launch the ‘Unsigned Model Search with Swarovski CRYSTALLIZED‘.
The UK nationwide model search fronted by Helena Christensen was conceived and managed by Presence London.

Presence was given the brief to create new packaging for men’s underwear brand D.HEDRAL to launch in world renowned department store Selfridges.

Presence conducted market research to ensure that the packaging sits alongside it’s competition in-store and works with Selfridges’ design and ergonomic specifications.

The design is visual and clutter-free yet explains the brand’s patented product technology simply to the customer. The packaging was also made cost effective by introducing the ability to add and remove changeable visual product inserts.

Presence worked with photographer Daniel Jaems on the post-production of a high fashion editorial starring top Brazilian model Alexandre Cunha.

Presence re-vamped the website for London based model agency AMCK, bringing it in-line with other leading international agencies.
The brief was to make the website accessible on multiple interfaces including desktop, mobile and tablet with simple, visual and speedy browsing.

Homepage
- Simple layout and increased speed increases browsing between models.
- The design is desirably sleek with a focus on luxury, fashion and imaging.
- Improved user experience for booking models and requesting packages with just a few clicks.
- The AMCK board is united to better showcase each model in one space.

User Interface
- The new website showcases content front and centre.
- Layout eliminates page refreshes by using animation to glide through model portfolios.
- Model portfolios display video content alongside digital photography.
- The site is designed using HTML5 coding for use on desktop, mobile and tablet interfaces.
- A back-end system allows easy upload and content management.

Presence worked with luxe leggings brand Hey Jo to launch its debut collection for Spring/Summer 2012 with a Campaign and Look Book. The brief included Creative Direction, Casting, Photo Production, Editing, Post Production & Layout.
The imagery was shot by Daniel Jaems in London and fuses high fashion with luxe sport.

Presence managed every aspect of the D.HEDRAL Autumn/Winter 2012 ad campaign including; Concept, Casting, Creative Direction, Photo Production, Set Design, Editing & Post Production. The brief was to launch the brand with a masculine and sporty aesthetic, highlighting the underwear’s patented ‘Anglefit’ technology on the bum.
The campaign was photographed in London by Daniel Jaems and fronted by American model Aaron O’Connell.

Presence created branding for contemporary dance production company ICON Dance. The logo was designed to be bold yet reflect movement, and work across digital and print formats.

Presence worked with luxe sports leggings brand Hey Jo to launch the company with a high fashion e-commerce website. The site focuses on high gloss imagery, a luxury editorial content platform and easy-to-browse product offering.

Homepage
- The homepage features large scrolling slides that allow instant communication of new products and campaign imagery.
- The site is regularly updated with exclusive editorial content to strengthen brand voice and improve visual impact.
- Editorial content is promoted via Social Media channels to increase brand engagement.
- The site is built using HTML5 and is easily accessible on desktop, mobile and tablet interfaces.

E-Commerce
- Large product imagery allows customers to easily browse the product offering.
- Presence photographed all product to improve site wide photography and continuity.
- In-depth fabric information, an international size chart and product description ensures improved customer service.
- A simple one-page payment method decreases shopping cart abandonment.
- The site boasts site-wide SSL security.
- A bespoke back-end sales admin interface is in place to easily manage orders, stock levels and promotions.

Content & Social
- A community hub ‘The World of Hey Jo’ has been designed to increase links between Facebook, Twitter and the Hey Jo website.
- Editorial content linked to social media increases customer conversation, engagement and strengthens brand positioning.
- Product is presented alongside interesting editorial content to target a demographic of health, fitness and fashion fanatics.
- The platform increases the ratio of on-site multimedia content such as videos, music and imagery.
- A customised Facebook Page echos the new website design with a focus on product imagery and conversation.
- Facebook tab buttons direct customers from social pages to the main website.

Presence shot and edited a Digital Update film starring top American model Chad White for FTAPE.COM’s MODEL WALL.
The film has been viewed almost 66,000 times.

Presence conceived the concept of a visual calendar that showcases FALKE ESS sportswear relevant to key sporting events throughout the year. The aim was to illustrate the brand’s large variety of sports apparel that can be worn for different sports.

Presence managed the concept, design and layout for the project.